How to Build an Effective Brand Positioning Statement
Discover how to build a brand positioning strategy that sets your company apart. It’s easy for marketers to talk ad nauseum about brand positioning, but many small- to medium-sized business owners...
View ArticleWill Social Media Marketing Still Be Relevant in 2020?
It’s easy for platforms like HootSuite and other syndication sites to predict that social media will still be relevant in 2020, because, of course, their business model depends on that being the case....
View ArticleHow to Recognize It’s Time to Rebrand – And Where to Start
To maintain your company’s momentum in the marketplace, your brand needs to perform well at all times. Economic factors, publicity, online reviews, social media mentions, and the amount of advertising...
View ArticleDeveloping an Affordable Marketing Strategy to Fit Your Budget
Remember the good old days when as soon as your company hit a slippery patch, you nixed the marketing program because it was a “luxury?” It’s surprising how many execs still think that way. The truth...
View ArticleBrand Narratives and How They Benefit You
A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of your brand strategy, built on information about your mission and values, your...
View ArticleTop 7 Reasons Your Business Needs a Website in 2020
Digital technology has caused a complete shift in the way people shop and do business. The latest statistics available show that in 2018, approximately 1.8 billion people worldwide purchased goods...
View ArticleHow to Use Emotion to Develop a Successful Marketing Strategy
We’ve all seen how people rush to apply to adopt a dog or cat rescued from an abusive situation when it’s posted on social media. When someone else advertises a well-loved pet looking for a new home,...
View ArticleThe Top 3 Essentials for a Good Logo
Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo:...
View ArticleHow to Make your Video Irresistible
You know video is important in today’s environment, but what type of video should you create—and how can you be sure your video gets attention? Videos are getting top distribution right...
View ArticleSelecting the Best Type of Email for Your Business
Small business owners who are new to email marketing sometimes feel overwhelmed or confused by how to choose the best email types to connect with their clients, and get results. Faced with too many...
View ArticleThe Different Types of Logo Designs: Which One is the Best for Your Brand?
A logo is more than just the visual representation of your organization. It’s a meaningful aesthetic that tells your brand’s unique story and influences how your product or service is perceived. It...
View ArticleBrand Narratives and How They Benefit You
A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of your brand strategy, built on information about your mission and values, your...
View ArticleTop 7 Reasons Your Business Needs a Website in 2020
Digital technology has caused a complete shift in the way people shop and do business. The latest statistics available show that in 2018, approximately 1.8 billion people worldwide purchased goods...
View ArticleHow to Use Emotion to Develop a Successful Marketing Strategy
We’ve all seen how people rush to apply to adopt a dog or cat rescued from an abusive situation when it’s posted on social media. When someone else advertises a well-loved pet looking for a new home,...
View ArticleThe Top 3 Essentials for a Good Logo
Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo:...
View ArticleHow to Make your Video Irresistible
You know video is important in today’s environment, but what type of video should you create—and how can you be sure your video gets attention? Videos are getting top distribution right...
View ArticleSelecting the Best Type of Email for Your Business
Small business owners who are new to email marketing sometimes feel overwhelmed or confused by how to choose the best email types to connect with their clients, and get results. Faced with too many...
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