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Channel: The Marketing Machine
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How to Build an Effective Brand Positioning Statement

Discover how to build a brand positioning strategy that sets your company apart.  It’s easy for marketers to talk ad nauseum about brand positioning, but many small- to medium-sized business owners...

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Will Social Media Marketing Still Be Relevant in 2020?

It’s easy for platforms like HootSuite and other syndication sites to predict that social media will still be relevant in 2020, because, of course, their business model depends on that being the case....

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How to Recognize It’s Time to Rebrand – And Where to Start

To maintain your company’s momentum in the marketplace, your brand needs to perform well at all times. Economic factors, publicity, online reviews, social media mentions, and the amount of advertising...

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Developing an Affordable Marketing Strategy to Fit Your Budget

Remember the good old days when as soon as your company hit a slippery patch, you nixed the marketing program because it was a “luxury?” It’s surprising how many execs still think that way. The truth...

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Brand Narratives and How They Benefit You

A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of your brand strategy, built on information about your mission and values, your...

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Top 7 Reasons Your Business Needs a Website in 2020

Digital technology has caused a complete shift in the way people shop and do business. The latest statistics available show that in 2018, approximately 1.8 billion people worldwide purchased goods...

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How to Use Emotion to Develop a Successful Marketing Strategy

We’ve all seen how people rush to apply to adopt a dog or cat rescued from an abusive situation when it’s posted on social media. When someone else advertises a well-loved pet looking for a new home,...

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The Top 3 Essentials for a Good Logo

Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo:...

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How to Make your Video Irresistible

You know video is important in today’s environment, but what type of video should you create—and how can you be sure your video gets attention? Videos are getting top distribution right...

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Selecting the Best Type of Email for Your Business

Small business owners who are new to email marketing sometimes feel overwhelmed or confused by how to choose the best email types to connect with their clients, and get results. Faced with too many...

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The Different Types of Logo Designs: Which One is the Best for Your Brand?

A logo is more than just the visual representation of your organization. It’s a meaningful aesthetic that tells your brand’s unique story and influences how your product or service is perceived. It...

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Brand Narratives and How They Benefit You

A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of your brand strategy, built on information about your mission and values, your...

View Article

Top 7 Reasons Your Business Needs a Website in 2020

Digital technology has caused a complete shift in the way people shop and do business. The latest statistics available show that in 2018, approximately 1.8 billion people worldwide purchased goods...

View Article


How to Use Emotion to Develop a Successful Marketing Strategy

We’ve all seen how people rush to apply to adopt a dog or cat rescued from an abusive situation when it’s posted on social media. When someone else advertises a well-loved pet looking for a new home,...

View Article

The Top 3 Essentials for a Good Logo

Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo:...

View Article


How to Make your Video Irresistible

You know video is important in today’s environment, but what type of video should you create—and how can you be sure your video gets attention? Videos are getting top distribution right...

View Article

Selecting the Best Type of Email for Your Business

Small business owners who are new to email marketing sometimes feel overwhelmed or confused by how to choose the best email types to connect with their clients, and get results. Faced with too many...

View Article

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